TVsLG C5 55-inch OLED TV (2025)
Save up to £549
- eBayPre-lovedLowest · found by Dig£549.99
- QuzoNewFound by Dig+£434.15£984.14
- CombensGoogle Shopping+£450.00£999.99
- LGBrand's own store+£549.99£1,099.98
Give him something to find.
Tap one and Digby goes and looks, new and pre-loved, across every UK retailer and marketplace.
Who he is
He digs. You save.
Digby is Dig's digger. While you've got fourteen tabs open, he's underground, going through every UK retailer and marketplace for the same thing.
When he finds a better price, he pops up with it. New or pre-loved, side by side, with the saving in pounds.
Seen the advert?Watch it on our ITV page
- Every shopEvery UK retailer and marketplace.
- Pre-loved tooSide by side with new.
- In poundsSavings, never a percentage.
- FreeNothing to pay. No subscription.
His line“Found it.”
The cast
One mole. A few jobs.
Each outfit is a job he does in the app. Tap one to try it.
“When Digby isn't sure two listings are the same thing, he'd rather show you nothing than a guess.”
We're not always the cheapest, and we don't claim to be. He'd rather show you a saving he can stand behind.
What Digby found
Savings he can stand behind.
Real products people are hunting this Black Friday, checked against the brand's own store and Google Shopping.
1–4 of 4
TVs
PhonesApple iPhone 17, 256GB
Save up to £186
- IT SuppliesNewLowest · found by Dig£712.01
- ArgosGoogle Shopping+£186.99£899.00
- AppleBrand's own store+£186.99£899.00
TabletsApple iPad 11-inch (A16), 128GB Wi-Fi
Save up to £119
- VintedPre-lovedLowest · found by Dig£310.00
- IT SuppliesNewFound by Dig+£52.24£362.24
- AmazonGoogle Shopping+£89.00£399.00
- AppleBrand's own store+£119.00£429.00
GamingPlayStation 5 Slim, disc edition
Save up to £89
- GumtreePre-lovedLowest · found by Dig£480.00
- GameNewFound by Dig+£89.99£569.99
- ArgosGoogle Shopping+£89.99£569.99
- PlayStationBrand's own store+£89.99£569.99
Dig prices checked 13 November 2026; brand stores and Google Shopping (first result) checked 12 November 2026. Prices change, and a pre-loved price is one listing that can sell.
The wardrobe
He dresses for the hunt.
More outfits on the way. Each one hunts for something different.
Next outfit: something with a bobble hat. Coming soon.
Next outfit: something with a bobble hat. Coming soon.
